COMPARISON · CHECKED 7 OCTOBER 2026
Novra Tracking
vs Pixel Manager
Both report your shop's sales to Google, Meta and other ad platforms. Novra Tracking also works with FluentCart and SureCart – and you pay once instead of renewing every year.
One payment · No subscription · 30-day money-back guarantee
We make Novra Tracking. We compared Novra Tracking Pro 1.0.0 with Pixel Manager Pro 1.69.2 using Novra's plugin, Pixel Manager's free code from WordPress.org (version 1.69.1) and its public pages and documentation, checked 7 October 2026. This is a feature and price comparison, not a tracking-accuracy or speed test.
The short answer
Pay once, not every year. Novra Tracking is a one-time license with updates for the life of the license. Pixel Manager Pro is a subscription: from $149 a year for one site, or $19 a month.
Your tracking keeps running. With Novra Tracking, your license only brings updates. Pixel Manager's documentation says that when a license has expired or was never activated, "all premium features get disabled".
More shop systems. Novra Tracking works with WooCommerce, FluentCart and SureCart, or with no shop at all. Pixel Manager connects to WooCommerce only. Its free version's code names FluentCart and SureCart only as planned, and its documentation describes WooCommerce only.
More server connections. Novra Tracking can also send purchases from your server to LinkedIn, X, Taboola and Outbrain. Pixel Manager's free version sends nothing from your server and its code treats these four as browser-only. They are not on Pro's list of server connections either. Platform access codes are stored encrypted.
Where Pixel Manager leads: a free version, a track record since 2013, more tools and cookie banners, automatic conversion recovery and a built-in Google Tag Gateway. Details below.
$79 once for 1 website · 30-day money-back guarantee
Feature by feature
Green rows first: these are the jobs Novra Tracking does that Pixel Manager handles differently, leaves out of its free version or does not describe. Then the features both share. What Pixel Manager does better has its own section.
✓ included · ✗ not included or not documented · Notes in grey
Where Novra Tracking gives you more
| What you get | Novra Tracking | Pixel Manager |
|---|---|---|
| License | ✓ Pay once, updates for the life of the license | ✗ Pro: subscription, from $149/year for 1 site, or $19/month. Renews automatically until cancelled. The free version needs no license |
| Does tracking keep working if your license ends? | ✓ Yes. Your license only brings updates | ✗ Pro: "All premium features get disabled" when the license has expired or is not activated. The free version's browser tags need no license and keep running |
| Online shops | ✓ WooCommerce, FluentCart and SureCart, with refunds and renewals. Also sites without a shop | WooCommerce only. Free version: no other shop connection in its code (FluentCart and SureCart are named there as planned); also runs without a shop. Pro: its documentation describes WooCommerce |
| Purchases from your server to LinkedIn, X, Taboola and Outbrain | ✓ Can send purchases through the LinkedIn Conversions API, the X Conversion API and Taboola and Outbrain postbacks | ✗ Free version: sends nothing from your server; its code lists these four as browser-only. Pro: not on its list of server connections |
| Cookie banners Borlabs Cookie and Usercentrics | ✓ Both are named in Novra Tracking's documentation | ✗ Free version: no Borlabs Cookie reader in its code. It does read Usercentrics' consent, but its documentation (checked 7 Oct 2026) lists both as not supported |
| Queue for server purchases | ✓ Purchases are queued. Temporary failures are retried after 5 minutes and again after an hour | ✗ Free version: sends no purchases from your server. Pro: not described in its documentation |
| Platform access codes stored encrypted | ✓ Never shown on a page, in the settings export or in the system report | ✗ Free version: its settings, including the fields for server access tokens, are stored unencrypted in the WordPress options; its code contains no encryption. Pro: not described in its documentation |
What both do
| What you get | Novra Tracking | Pixel Manager |
|---|---|---|
| Browser tags for Google Analytics 4, Google Ads, Meta, TikTok, Microsoft Ads, Pinterest, Snapchat, Reddit, ChatGPT Ads | ✓ | ✓ All in the free version |
| Browser tags for LinkedIn, X, Spotify, Nextdoor, Klaviyo, Taboola, Outbrain, Criteo, AdRoll, GroundTruth, Microsoft Clarity | ✓ | ✓ Pro |
| Server connections for Meta, TikTok, Pinterest, Snapchat, Reddit, Microsoft Ads, ChatGPT Ads, Spotify and Nextdoor | ✓ | ✓ Pro |
| Google Analytics 4 purchases from the server (Measurement Protocol) | ✓ As a fallback when the browser did not confirm the purchase | ✓ Pro |
| Google Ads purchases | ✓ Browser tag with Enhanced Conversions and cart data. Can also send purchases from your server through Google's Data Manager API (optional, off by default) | ✓ Cart data in the free version, Enhanced Conversions in Pro |
| Google Ads dynamic remarketing | ✓ | ✓ |
| Refunds to Google Analytics and Google Ads | ✓ Google Ads gets a correction feed | ✓ Google Ads adjustments (Pro) |
| Klaviyo, with server events | ✓ Orders, full refunds and cancellations from the server | ✓ Orders from the server (Pro) |
| Google Consent Mode v2, with regions | ✓ | ✓ |
| IAB TCF for Google tags | ✓ | ✓ Pro |
| Same ID for browser and server, so a sale counts once | ✓ | ✓ Pro |
| Accuracy report per payment method | ✓ In the dashboard | ✓ Payment Gateway Accuracy Report |
| Scroll depth, phone and email clicks | ✓ Switched off by default | ✓ Pro |
| Keep staff and test accounts out of your data | ✓ Admins and bots left out by default | ✓ Pro |
| WooCommerce HPOS and block checkout | ✓ | ✓ |
| 30-day money-back guarantee | ✓ | ✓ |
| Server purchases follow the cookie choice | ✓ Your visitors' cookie choice at checkout is respected, also for copies sent from your server | ✓ Pro: its FAQ says events fire only with consent. Its "Always send server-side events" option also sends orders from the server when the visitor declined (changelog 1.68.0 and 1.69.0) |
Based on Novra Tracking Pro 1.0.0 and Pixel Manager Pro 1.69.2, using Novra's plugin, Pixel Manager's free code from WordPress.org (version 1.69.1) and its public pages and documentation, checked 7 October 2026. Features can change with updates. Both plugins need your own account at each ad platform, and sending from the server needs that platform's access token.
Also compared: Novra Tracking vs MonsterInsights · Novra Tracking vs GTM4WP
What you pay over five years
Pixel Manager Pro has no one-time option. It is sold as a yearly or monthly subscription, so the price repeats. Novra Tracking is paid once. Here is the math at listed prices.
| Websites | Novra Tracking (paid once) | Pixel Manager Pro, 1 year | 3 years | 5 years | Difference after 5 years |
|---|---|---|---|---|---|
| 1 | Personal: $79 | $149 | $417.20 | $685.40 | $606.40 less with Novra Tracking |
| 5 | Business: $149 | $299 | $837.20 | $1,375.40 | $1,226.40 less with Novra Tracking |
| 25 | Agency: $249 | $599 | $1,677.20 | $2,755.40 | $2,506.40 less with Novra Tracking |
Difference after 1 and 3 years: 1 site: $70 / $338.20 · 5 sites: $150 / $688.20 · 25 sites: $350 / $1,428.20.
How we calculated it: Pixel Manager Pro's listed yearly price for the smallest plan that fits (1, 5 or 25 websites) for the first year, then the renewal price its checkout shows for each further year ($134.10, $269.10 or $539.10, 10% off the listed price), against Novra Tracking's one-time price. If you pay Pixel Manager monthly ($19, $45 or $89), a year costs $228, $540 or $1,068, and five years $1,140, $2,700 or $5,340. For 10 sites, Pixel Manager's Agency plan costs $399 for the first year and renews at $359.10, or $1,835.40 over five years, against $249 once for Novra Tracking's 25-site plan. Taxes, coupons and future price changes are not included. Check both checkouts for the current terms.
Pixel Manager also has a free version with browser tags for ten platforms, so if that is all you need, it costs nothing. The numbers above apply to its Pro features, such as server connections and Enhanced Conversions. Pixel Manager offers more tools than Novra Tracking (see below), so this table compares prices, not equal value. Pixel Manager's largest listed plan covers 25 websites.
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One payment · No subscription · 30-day money-back guarantee
Which one is right for you?
Choose Novra Tracking if …
You'd rather pay once than renew every year – especially across several sites.
You want your tracking to keep running even if you stop paying for updates.
Your shop runs on FluentCart or SureCart, or you manage sites on different shop systems.
You want to send purchases from your server to LinkedIn, X, Taboola or Outbrain.
You use Borlabs Cookie and want your cookie banner to decide.
You want server purchases queued and retried, and platform access codes stored encrypted.
You don't need the extra tools, the automatic conversion recovery or the free version that Pixel Manager offers.
Choose Pixel Manager if …
The free version covers what you need. It includes browser tags for ten platforms.
You want Mixpanel, Hotjar, Crazy Egg, Contentsquare, VWO, Optimizely, AB Tasty, Triple Whale or Hyros alongside your ad tags.
You want its automatic conversion recovery, which sends a missed purchase when the customer comes back to the shop within 90 days.
You want a Google Tag Gateway that is built into the plugin.
Your cookie banner is on its longer list, for example CookieFirst or Cookie Script.
You want a 14-day free trial first, and a plugin with a track record since 2013.
Not sure? Install Novra Tracking on your own site and judge it there, with your own ad data. If it's not the right fit, request a full refund within 30 days.
Where Pixel Manager is stronger
A fair comparison names both sides. These are the areas where Pixel Manager does more today.
A free version.
Pixel Manager's free version on WordPress.org has browser tags for Google Ads, Google Analytics 4, Meta, TikTok, Microsoft Ads, Pinterest, Snapchat, Reddit, ChatGPT Ads and Hotjar. Novra Tracking has no free version.
A longer track record.
Pixel Manager has been on WordPress.org since 2013, with more than 40,000 active installations and a rating of 4.9 out of 5 from 399 reviews there (checked 7 October 2026). Novra Tracking is at version 1.0.0 and has no independent reviews or benchmarks yet. Check each server connection with the test purchase on your own accounts.
More tools.
Pixel Manager also connects Mixpanel (with server events), Hotjar, Crazy Egg, Contentsquare, VWO, Optimizely, AB Tasty, Triple Whale and Hyros. Novra Tracking does not.
More cookie banners.
Pixel Manager's free version reads 16 cookie banners and the WP Consent API, among them CookieFirst, Cookie Script and OneTrust. Novra Tracking works with ten banners and the WP Consent API.
Automatic Conversion Recovery.
Pixel Manager Pro spots orders its tags missed and sends them when the customer comes back to the shop in the same browser within 90 days, with a nightly report. Novra Tracking recovers a missed Google Ads purchase on the visitor's next page view and can send a Google Analytics 4 purchase from the server.
Google Tag Gateway built in.
Pixel Manager's free version includes the Google Tag Gateway for first-party tracking. With Novra Tracking you set the path, and the proxy comes from outside, for example from Cloudflare or Google.
Onboarding and extras.
Pixel Manager has a getting-started checklist, prioritized "Opportunities", a customer lifetime value on orders and an Abilities API for AI agents. Novra Tracking's dashboard shows a tracking score with recommendations.
A free trial.
Pixel Manager offers a 14-day free trial, then a 30-day money-back guarantee. Novra Tracking has the 30-day guarantee only.
Support.
Pixel Manager's pricing page promises an answer within one business day. Novra Tracking is supported through our contact form.
Runs on older PHP.
Pixel Manager runs on PHP 7.3 and up and WordPress 6.2 and up. Novra Tracking needs PHP 8.0 and WordPress 6.4.
If none of these is a must-have for your sites, Novra Tracking covers the rest – with more shop systems, and you pay for it once.
Good questions.
Clear answers.
Is Novra Tracking a subscription like Pixel Manager Pro?
No. Every Novra Tracking plan is a one-time payment with updates for the life of the license. There is no renewal date and nothing to cancel. Pixel Manager Pro is sold as a subscription that renews automatically until you cancel, from $149 a year for one site or $19 a month.
What happens if I stop paying for Pixel Manager – and what about Novra Tracking?
According to Pixel Manager's documentation, when a license has expired or has not been activated, all premium features get disabled. The free version's browser tags need no license and keep running. With Novra Tracking, your license only brings updates. If it ends, your tracking keeps running exactly as you set it up.
Do I need WooCommerce?
Not for Novra Tracking. It works with WooCommerce 8.0+, FluentCart 1.6+ or SureCart 4.9+, and also on sites without a shop, where it tracks page views, searches, sign-ups and logins. Pixel Manager's free version also runs without a shop, but WooCommerce is its only shop connection. Its code names FluentCart and SureCart only as planned, and its documentation describes WooCommerce only.
Do both support the same ad platforms?
Mostly. Both offer browser tags for Google Analytics 4, Google Ads, Meta, TikTok, Microsoft Ads, Pinterest, Snapchat, Reddit, ChatGPT Ads, LinkedIn, X, Spotify, Nextdoor, Klaviyo, Taboola, Outbrain, Criteo, AdRoll and GroundTruth. Pixel Manager's free version covers the first nine, the rest need Pro. Novra Tracking can also send purchases from your server to LinkedIn, X, Taboola and Outbrain, which Pixel Manager's code treats as browser-only. Pixel Manager adds Mixpanel, Hotjar and several testing tools.
Can I run Novra Tracking and Pixel Manager together?
No. Both would report every purchase to the same platforms, and nothing pairs the two reports, so sales could be counted twice. Switch Pixel Manager's tracking off before you enable Novra Tracking.
How do I switch from Pixel Manager to Novra Tracking?
Note your IDs from Pixel Manager's settings: the Google Ads conversion ID and label, your Google Analytics measurement ID, your pixel IDs, any server access tokens and your consent settings. Rehearse on a test site, with test properties that are not connected to your live campaigns. Deactivate Pixel Manager's tracking, then install Novra Tracking, enter the IDs (most fields also accept the whole snippet) and choose a consent mode. Run a test purchase to check the connections. Keep your Pixel Manager license until you've checked your numbers. Our step-by-step switch guide covers the rehearsal and rollback in more detail, and the Novra Tracking documentation explains each setting.
How do I go back if something doesn't fit?
- Switch Novra Tracking's platforms off, or deactivate the plugin.
- Re-enable Pixel Manager. Its Pro features need an active license.
- Check a test purchase and your key reports.
And if Novra Tracking isn't the right fit, request a full refund within 30 days.
Will Novra Tracking recover more sales than Pixel Manager?
We don't promise that. Both can report purchases from the browser and from your server (Pixel Manager from your server only in Pro), and neither route guarantees that a platform credits a sale to an ad. We haven't run accuracy tests or benchmarks. The difference is which shop systems and platforms you can use, and how you pay. The best test is your own data: install Novra Tracking, run a test purchase and compare your numbers.
PAY ONCE. KEEP IT.
Conversion tracking for your shop – paid for once.
20 platforms, WooCommerce, FluentCart and SureCart, and a license that only brings updates. No yearly renewal, and your tracking never depends on your license.
From $79 once · No subscription · 30-day money-back guarantee