One payment · Lifetime license
Your shop shows more orders
than your ad account?
Ad blockers, closed tabs and payment redirects swallow sales. Novra Tracking reports each paid order from your website too, counted once, with your visitors' cookie choice respected. No code needed.
$79
$158
· 1 website, paid once
Try it on your own site · 30-day money-back guarantee · No subscription
Novra Tracking
FROM THE PLUGIN
SEE WHERE SALES GO MISSING
Know what's happening.
● One dashboard for every platform
MEASURE / RESPECT CONSENT / REPORT
$79
Price for 1 website. Paid once.
4 plans
From 1 website up to unlimited.
Lifetime
Updates for the life of the license.
30 days
Money-back guarantee on every plan.
ONE PLUGIN. EVERY PLATFORM YOU ADVERTISE ON.
Fewer lost sales.
Clearer ad results.
Ad platforms learn from the sales you report back to them. Novra Tracking reports them from the first page view to the refund, counts each sale once and respects your visitors' cookie choice, so your reports sit closer to your shop and your ads learn from real results.
01 / GOOGLE ANALYTICS
See what visitors really do.
Google Analytics 4 gets page views, searches, product views, carts, checkouts and purchases in the format Google expects. Refunds are reported too, so your GA4 revenue matches your shop.
GA4 · Shop events · Refunds
02 / YOUR ADS
Tell every ad platform what worked.
Google Ads, Meta, TikTok, Microsoft Ads, Pinterest and 15 more platforms learn which ads led to sales, so they can show your ads to the right people. Switch on only the ones you use.
20 platforms · One setup
03 / FEWER LOST SALES
Fewer sales lost to ad blockers.
Your website also reports each paid order directly to the ad platform, not only through the visitor's browser. So ad blockers and closed tabs lose far fewer sales. Your visitors' cookie choice is respected either way.
Server-side · Conversions APIs · Measurement Protocol
04 / PRIVACY
Your cookie banner decides.
Tags wait for your visitor's choice. Google Consent Mode v2 (Google's way of respecting it) is built in, and the choice is read from Complianz, Cookiebot, CookieYes, Borlabs, Usercentrics and other cookie banners.
Consent Mode v2 · 10+ cookie banners
05 / CLEAN DATA
Every sale counted once.
When the browser and the server both report a purchase, they share one ID, so it's counted once. Bots, speed-test tools and your own admin visits are left out by default.
Deduplication · Bot filter · Admins excluded
06 / REFUNDS
Refunds that fix the numbers.
Refund or cancel an order and Google Analytics gets the refund, Google Ads gets a correction and Klaviyo gets the cancellation, so revenue and ad results stay honest.
GA4 refunds · Google Ads corrections · Klaviyo
WORKS WITH OR WITHOUT A SHOP
20 PLATFORMS. ONE PLUGIN.
Every platform
you advertise on.
A pixel is a small script on your pages that reports visits and sales from the visitor's browser. "Server" means your website also reports a sale directly to the platform, often called a Conversions API, so ad blockers and browser limits lose fewer sales. Here is what each platform gets.
01 / BROWSER + SERVER
Google Analytics 4
Page views and every shop step in the browser. From the server: purchases the browser missed, refunds and subscription renewals.
gtag.js · Measurement Protocol
02 / BROWSER + REFUND FEED
Google Ads
Purchase conversions with Enhanced Conversions, dynamic remarketing and cart data. Missed purchases are recovered on the next page view; refunds go into a correction feed.
Conversions · Remarketing · Adjustments
03 / BROWSER + SERVER
Meta (Facebook & Instagram)
Meta Pixel for page views, product views, carts, checkouts and purchases, with advanced matching. Purchases also go through the Conversions API.
Pixel · Conversions API
04 / BROWSER + SERVER
TikTok
TikTok Pixel for product views, carts, checkouts and purchases, with advanced matching. Purchases also go through the Events API.
Pixel · Events API
05 / BROWSER + SERVER
Microsoft Ads
UET tag with enhanced conversions and product data for remarketing. Purchases also go through the Microsoft Conversions API.
UET tag · Conversions API
06 / BROWSER ONLY
Microsoft Clarity
Heatmaps and session recordings of your own pages, loaded only after statistics consent. Customer details are hidden in recordings by default.
Heatmaps · Recordings
07 / BROWSER + SERVER
Pinterest Tag with Enhanced Match for product views, carts, checkouts and purchases. Purchases also go through the Pinterest Conversions API.
Tag · Conversions API
08 / BROWSER + SERVER
Insight Tag with one conversion per action: purchase, add to cart, checkout and sign-up. Purchases also go through the LinkedIn Conversions API.
Insight Tag · Conversions API
09 / BROWSER + SERVER
Reddit Pixel with advanced matching. Purchases also go through the Reddit Conversions API.
Pixel · Conversions API
10 / BROWSER + SERVER
Snapchat
Snap Pixel with advanced matching. Purchases also go through the Snapchat Conversions API.
Pixel · Conversions API
11 / BROWSER + SERVER
X
X Pixel with one event per action, from product view to sign-up. Purchases also go through the X Conversion API.
Pixel · Conversion API
12 / BROWSER + SERVER
ChatGPT Ads
OpenAI's pixel for ads in ChatGPT, with advanced matching. Purchases also go through the OpenAI Conversions API.
Pixel · Conversions API
13 / BROWSER + SERVER
Spotify Ads
Spotify Pixel for product views, carts, checkouts and purchases. Purchases can also go through the Spotify Conversions API.
Pixel · Conversions API
14 / BROWSER + SERVER
Nextdoor
Nextdoor Pixel with enhanced match. Purchases can also go through the Nextdoor Conversions API.
Pixel · Conversions API
15 / BROWSER + SERVER
Klaviyo
Viewed products, carts, checkouts and searches for your email and SMS flows. Orders, refunds and cancellations go from the server. Nobody is added to a list.
klaviyo.js · Events API
16 / BROWSER + SERVER
Taboola
Taboola Pixel with your own event names. Purchases can also be reported from the server with Taboola's click ID.
Pixel · Server postback
17 / BROWSER + SERVER
Outbrain
Outbrain Pixel with your own event names. Purchases the browser missed can be reported from the server with the click ID.
Pixel · Server postback
18 / BROWSER ONLY
Criteo
Criteo OneTag for retargeting, with the product IDs from your shop and an optional hashed email address.
OneTag
19 / BROWSER ONLY
AdRoll
AdRoll Pixel for retargeting and dynamic ads, with product data from your shop.
Pixel
20 / BROWSER ONLY
GroundTruth
GroundTruth pixel for location-based campaigns, with purchases and, if you like, sign-ups as conversions.
Pixel
Logos are trademarks of their respective owners. Novra Code is not affiliated with these platforms.
INSIDE THE PLUGIN
Real screens.
Real controls.
Every screen below comes from the Novra Tracking settings and dashboard. These are the controls you get after installing it. The IDs and numbers come from a test shop.
Meta settings
FROM THE PLUGIN
The Meta section in Novra Tracking. Every platform in the list on the left has a section like this.
MORE THAN A PIXEL.
Your website reports
the sale itself.
A pixel runs in the visitor's browser, and ad blockers, closed tabs or strict browsers can stop it. Switch on server-side purchases and your website also sends each paid order straight to Meta, TikTok, Pinterest and other platforms that offer it.
Both reports carry the same ID, so the platform counts the sale once. Platform access codes are stored encrypted and never appear on a page, in the settings export or in the system report. Only orders paid within the platform's time window are sent, and your visitors' cookie choice at checkout is respected.
Find your Novra Tracking planPRIVACY FIRST.
Tags that wait
for your visitor's choice.
Pick basic, advanced or off. In basic mode nothing loads before the visitor agrees. Advanced mode uses Google Consent Mode v2: Google's tags load with everything denied and only send anonymous signals until the visitor consents.
The choice comes straight from your cookie banner: Complianz, Cookiebot, CookieYes, Borlabs Cookie, OneTrust, Usercentrics, iubenda, Termly, the WP Consent API and others. Novra Tracking doesn't replace your banner. Regions let you ask for consent only where it's required.
Consent Mode v2 · Regions · IAB TCF
Consent
FROM THE PLUGIN
The Consent section in Novra Tracking. The detected cookie banner is shown at the bottom.
Tracking accuracy
FROM THE PLUGIN
Part of the Novra Tracking dashboard, here with the orders of a test shop.
WHERE DO SALES GET LOST?
Accuracy for every
payment method.
Some payment methods send buyers to another site and never bring them back to your thank-you page, so the browser never reports the sale.
The dashboard shows, per payment method, how many paid orders reached the confirmation page, were sent from the server, were recovered later or weren't sent, and flags any method below 90%. With the optional GA4 Data API it also shows which orders really arrived in Google Analytics.
Per payment method · Server backup · GA4 Data API
WHEN YOU NEED HELP.
Support tools
built in.
The system report collects versions, settings and the latest errors in one click, ready to paste into a support request. Every token and key is left out.
Not technical? A test purchase checks the connections to Google Analytics and the ad platforms without counting a real sale, and your settings move between a test site and your live site as a file.
System report · Test purchase · Export & import
Tools
FROM THE PLUGIN
The Tools section in Novra Tracking. Secret fields are listed as set, never shown.
A CLEAR PATH TO BETTER DATA.
Start simple.
Add platforms as you grow.
Not technical? You don't need Tag Manager. Nothing is sent until you set it up: every platform stays off until you enter its ID, so you decide what runs.
01
Install & activate
Upload the ZIP from your account and activate the plugin. It finds WooCommerce, FluentCart or SureCart on its own. Enter your license key under Novra Tracking → License to get updates.
02
Connect your platforms
Paste the ID from Google Analytics, Meta or any other platform. Most fields also accept the whole code snippet the platform gives you.
03
Set up consent
Choose a consent mode. Your cookie banner is detected, and Google's consent defaults are sent before any tag.
04
Check the dashboard
The tracking score and its recommendations show what's missing, and a test purchase confirms the server connection.
BEFORE YOU BUY
Works with your site.
Shop or no shop.
Novra Tracking fits four kinds of WordPress sites. Here is what it tracks on each, straight from the documentation.
01 / WORDPRESS ONLY
No shop? No problem.
On blogs, company and lead-generation sites it tracks page views, searches, sign-ups and logins. Clicks on phone numbers and email addresses and scroll depth are available too, and switched off by default.
02 / WOOCOMMERCE
Classic and block checkout.
Product views, lists, cart, checkout steps, purchases, refunds and cancellations. Works with WooCommerce's newer order storage (HPOS), custom thank-you pages and WooCommerce Subscriptions renewals.
03 / FLUENTCART
Every step in FluentCart.
Product views, cart and checkout steps, instant checkout links, purchases, refunds and renewals, plus a tracking column and box in FluentCart's order screens.
04 / SURECART
SureCart, too.
Product views, cart changes, checkout steps and purchases from SureCart's checkout, plus paid orders, refunds and renewals reported from the server.
05 / REQUIREMENTS
WordPress 6.4+ and PHP 8.0+.
A shop is optional: WooCommerce 8.0+, FluentCart 1.6+ or SureCart 4.9+. Each platform needs your own account and its ID. Sending from the server also needs that platform's access token. Novra Tracking doesn't create ad accounts or campaigns.
06 / YOUR LICENSE
Tracking keeps running.
Your license only brings updates. Without an active license, tracking keeps running exactly as you set it up.
PRICING
Pay once.
Keep it for life.
Pick the number of websites you need. Every price below is a single payment, with updates for the life of the license.
ONE PAYMENT · NO SUBSCRIPTION
One-time payment. No subscription.
ONE-TIME LICENSE
Personal
Your own site, measured properly.
$79
$158
one time · save $79
1 website
Buy PersonalONE-TIME LICENSE
Business
Room for a growing business.
$149
$298
one time · save $149
5 websites
Buy BusinessRECOMMENDED
BUILT FOR CLIENT WORK
Agency
Clean data across your client sites.
$249
$498
one time · save $249
25 websites
Buy AgencyONE-TIME LICENSE
Enterprise
One plugin for every site you run.
$399
$798
one time · save $399
Unlimited websites
Buy EnterpriseINCLUDED IN EVERY PLAN
All 20 platforms
Fewer lost sales
Respects your cookie banner
Dashboard & support tools
Every plan has the same features and the same updates. The only difference is how many websites you can use it on.
NEED A FASTER SITE TOO?
Pair it with Novra Cache.
Novra Cache makes your pages open faster with ready-made copies, lighter images and leaner code. Sold separately, from $79 once, or with Novra Object Cache and Novra Tracking in the Growth Bundle, from $169.
30-day money-back guarantee
Install Novra Tracking on your own site and judge it there, with your own ad data. If it's not the right fit, request a full refund within 30 days of purchase.
One payment. No recurring subscription.
BEFORE YOU BUY.
Good questions.
Clear answers.
The essentials, without the small print.
Is this a subscription?
No. Every price is a one-time payment for a lifetime license. There is no subscription, no renewal date and nothing to cancel. Updates arrive on the normal WordPress update screen.
What do the crossed-out prices mean?
Those are the regular prices per plan. You pay the lower one: Personal is $79 instead of $158, Business $149 instead of $298, Agency $249 instead of $498, and Enterprise $399 instead of $798.
Which plan should I choose?
Choose by the number of websites: Personal for 1, Business for up to 5, Agency for up to 25 and Enterprise for an unlimited number. Every plan has the same features and the same updates.
What does my site need?
WordPress 6.4 or later and PHP 8.0 or later. A shop is optional: WooCommerce 8.0+, FluentCart 1.6+ or SureCart 4.9+. For each platform you need your own account and its ID; sending from the server also needs that platform's access token.
Do I need an online shop?
No. Without a shop it tracks page views, searches, sign-ups and logins, phone and email clicks and scroll depth. With WooCommerce, FluentCart or SureCart it adds the whole shopping journey, from the product view to the purchase and the refund.
Which platforms does it support?
Google Analytics 4, Google Ads, Meta, TikTok, Microsoft Ads, Microsoft Clarity, Pinterest, LinkedIn, Reddit, Snapchat, X, ChatGPT Ads, Spotify Ads, Nextdoor, Klaviyo, Taboola, Outbrain, Criteo, AdRoll and GroundTruth. Use one, a few or all of them.
Do I need Google Analytics or Google Ads?
No. Every platform is optional and works on its own. You can run only Meta, only Klaviyo or any mix you like. Google's tag only loads when Google Analytics or Google Ads is switched on.
What does "server-side" mean?
Normally a small script in the visitor's browser reports a sale, and ad blockers, closed tabs or strict browsers can stop it. With server-side tracking your website also reports the sale directly to the platform. Meta, TikTok, Pinterest and others call this a Conversions API. A shared ID makes sure the sale is counted once. Your visitors' cookie choice is respected either way, and server copies are sent for orders paid within each platform's time window.
Can I move my license to another website?
Yes. Deactivate the website under Novra Tracking → License, then activate the key on the new website. Your plan decides how many websites can be active at the same time.
What if it's not the right fit?
Request a full refund within 30 days of purchase. Install it on your own site and judge it there, with your own theme and plugins.
Not sure it fits your setup?
Tell us about your shop, payment methods and ad platforms before you buy. We'll get back to you as soon as we can.
CLEARER NUMBERS. BETTER DECISIONS.
Your next campaign
starts here.
Give every ad platform the sales it needs to learn from, counted once and with your visitors' cookie choice respected.
From $79 once · One payment, no subscription · 30-day money-back guarantee